Trust us … these 2017 Jeep® brand concept vehicles are no mirage. This year the Jeep brand arrived in the Utah desert ready to turn heads and tackle trails with a lineup of off-road-ready concept vehicles. The one-of-a-kind 4×4 vehicles, built in partnership with Mopar® using Jeep Performance Parts, were introduced to off-road enthusiasts at the 51st annual Moab Easter Jeep Safari, and set off on a week-long desert adventure on some of the toughest, most challenging trails in the world.

The 2017 Jeep brand concept vehicles were put through the paces in Moab, displaying legendary Jeep brand capability and their own unique design and style. Here’s a rundown of the concept vehicles and their inspiration:

The Jeep® Grand One concept celebrates the 25th anniversary of the 1993 Grand Cherokee ZJ.

The Jeep® Safari concept delivers optimal views for all passengers while providing protection from the elements.

The Jeep® Quicksand concept is a hot rod-inspired Wrangler built for sand dunes.

The Jeep® Trailpass concept delivers Compass Trailhawk capability with added utility and cargo.

The Jeep® Switchback concept boasts added capability with 4-inch lift kit, 37-inch tires and Dana 44 axles.

The Jeep® CJ66 concept made its Moab debut, fusing a trio of vehicle generations and fueled by a Mopar 345 Crate HEMI® Engine Kit.

The Jeep® Luminator concept delivers the ultimate in lighting performance.

Ever wonder how these rugged concept vehicles make their way to Moab? Enjoy this behind-the-scenes glimpse at the design process, and two time-lapse videos that make building the vehicles look as exciting as taking them on a trail ride in the desert.

Behind the Build | Jeep® 2017 Moab Concept Vehicles

Jeep® Safari Time Lapse

Jeep® Quicksand Time Lapse

Do you have a favorite concept model from Moab? Let us know in the comments below. And stay tuned to Jeep® brand social channels for more exciting content from this year’s Easter Jeep Safari.

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